Attractions

Your visit will begin with welcome refreshments, and a short presentation in the JCB Theatre showing our corporate brand video on the global manufacturing facilities and products.   You will then be invited by one of our Tour Guides to attend a personal tour of the ‘’Story of JCB’’ exhibition with time to visit the JCB shop.

Kingsley Bird & Falconry Centre has one of the largest collections of birds of prey in the country. It is an ideal place for visitors to see & learn about the birds. Situated on the side of the Churnet Valley with breathtaking views over the surrounding countryside.

Their large walkthroughs allow you to come face to face with exotic and endangered animals from across three continents. Whether you love lemurs, have a passion for penguins or want to wander with the wallabies (and feed them with your hand!) Peak Wildlife Park has something for you.

Ice skating, bowling or a trip to the cinema – Uttoxeter iSKATE has it all.

Lessons in skiing or snowboarding at all levels and lots of well trained staff to help you out. This is great wet weather day activity.

Snowdome offers a great day out for beginners and experienced skiers alike. If skiing or snowboarding isn’t your thing, there’s an ice rink and a pool on site too.

Pre-book a taster session at England’s largest bouldering centre and experience this fun, exhilarating and safe sport. There is a large viewing area, so if your don’t want to participate you can relax and just watch.

A family friendly museum set in Brampton Park, less than a mile from the centre of Newcastle Under Lyme. This fascinating place has something for everyone. Visit the Victorian Street, the Toy Gallery, or peek into the 1930s and 40s house. Exhibitions change frequently so there is always something new to see.

Stoke on Trent boasts four museums. Two of which are award winning and located close to the city. The Potteries Museum and Art Gallery where, as well as discovering The Potteries history, you can see Reginald Mitchell’s WWII Spitfire. An unrivaled collection of Staffordshire ceramics and items from the Staffordshire Hoard ensure that there is plenty to see. Or gain an insight to Victorian factory life with a visit to the Gladstone Pottery Museum. Have a try at throwing your own pot or just watch the skilled demonstrations. Home to the only steam driven potters mill in the world, Etruria Industrial Museum is located at the junction of the Trent and Mersey and Caulden canals. Or take relax at Ford Green Hall, a 17th Century timber framed house with an award winning museum and period gardens.